Product Intelligence & Innovation
We reduce uncertainty.
Our Product Intelligence & Innovation practice is designed to reduce uncertainty and increase the probability of success before a product reaches the market. We combine consumer insights, technical R&D evaluation, sensory science, and design analysis to validate, optimize, and refine products prior to launch or international expansion.
This segment focuses on answering one critical question:
Will this product perform technically, sensorially, and perceptually in its target market?
Through a structured, data-driven approach, we help brands identify risks, uncover opportunities, and make informed decisions that strengthen product-market fit.
SERVICES
Evaluates consumer perception and acceptance through structured sensory testing and qualitative insights, identifying preferences and risks.
Consumer Acceptance & Sensory Validation.
Defines and documents the product’s technical and sensory profile to ensure consistency, stability, and replicability across production batches.
R&D Fisical & Physicochemical Evaluation.
Analyzes packaging aesthetics, functionality, and shelf impact to ensure clear positioning, visual coherence, and effective differentiation at point of sale.
Packaging & Visual Design Intelligence.
Adapts or develops products by technically replicating successful market references through benchmarking and reverse engineering.
1:1 Product Development & Benchmarking.